Trends in the holiday markets

In this post from the Tots to Travel website, the TUI boss talks about recession and how holidaymak​ers are behaving this season.  Useful information for holiday home owners.

http://www.holidayhomerentalsite.com/2011/05/10/riding-out-the-recession/

Are you ready?

So now we are into May and the summer peak season is just around the corner.  Are you ready? 

Is your property all prepared for your guests, any replacements or maintenance work done?

More importantly have you sold the weeks you need, is your property getting the interest it deserves.  In these tough times, market positioning is so much more important.  In the past, you could almost sell a holiday rental in the algarve with minimal effort. Not so easy these days, with fewer customers looking for a lot of value.  So what do you do?

There are several things you can do

1. Assess your marketing, are you targeting the right customers?
2. Is your property appealing to the customers you want?
3. Are you offering value and quality against your competition?

Be aware, lowering your prices, will not necessarily bring more customers!

If you need any further advice, please contact me and I can help.

What makes a family friendly hotel

Have a look at this article.

http://www.google.com/url?sa=X&q=http://www.all-vacation-travel.com/what-makes-a-hotel-family-friendly/&ct=ga&cad=CAcQARgAIAEoBDAAOABA3qSL7gRIAVgAYgVlbi1QVA&cd=KwHlueUe0Dk&usg=AFQjCNGTZ2CllwX9zbSGsiwgnUPhv-Bagg

Tots to Travel

Tots to Travel is multi-award winning family travel company. They specialise in family-friendly self-catering accommodation with all the equipment you need. All properties are vetted for child safety and suitability.

On the other side, Tots agents are trained to provide advice and support to home owners on how to market their property more effectively, therefore increasing their bookings and profits.

Wendy Shand started Tots to Travel in 2005, after on a 'family' holiday her two year old son fell into an unenclosed swimming pool. She realised their was a vital need for a service that offered safe, genuinely family friendly holiday accommodation. The company has gone from strength to strength and is growing at a high rate, this year they look to turnover £1 million. Not to mention the array of awards and nominations and almost constant coverage in the media.

Tots to Travel started with properties in France, nowadays the business has expanded into Spain, Italy, Portugal and the UK.

So if you are looking for a truly family-friendly holiday with all the equipment you need, look no further. If on the other hand you are a homeowner looking to enter into this growing, lucrative market, they can help you.

Wendy Shand has also written a book, 'Empty Weeks: How to get more bookings and make money from your holiday home'. She has a limited number of FREE copies, go to http://www.freeholidayletsbook.com/ to get yours while stocks

http://www.totstotravel.co.uk/
http://www.holidayhomerentalsite.com/

Hi All,

Have a read of this article, in order to save money, more people are taking shorter breaks.  Is this something you cater too?  For holiday rental owners, it has its pros and cons but in these conditions, I see it being a growing bracket of the market.

http://m.dailymail.co.uk/news/article-1369732/Were-broke-long-holiday-Families-downsizing-breaks-save-money.html

www.holidayhomerentalsite.com

Importance of......

making a first impression on your customer should not be underestimated, not only meet their expectations but exceed them, isn't that what you expect from a holiday rental, hotel room, or any customer experience?

http://www.holidayhomerentalsite.com/2011/03/13/making-the-right-first-impression/

Adding value

When and where you market your property is very important. What is more important is what makes your property stand out from the 'crowd', and how you highlight that, especially if you are advertising on a 'advertising portal' such as owners direct or holiday lettings. In this case, you are one of hundreds in an area, how do you make yourself stand out? What is not always best is to compete on price, you are far better off competing on value and product quality, if you are not selling as you would like, look at the product you are offering, dont just assume lowering the price will bring more business, it rarely works and can have the opposite effect, where customers will avoid you as they think something is wrong with your property if it is too cheap.

www.holidayhomerentalsite.com