Thursday, March 10, 2011

Adding value

When and where you market your property is very important. What is more important is what makes your property stand out from the 'crowd', and how you highlight that, especially if you are advertising on a 'advertising portal' such as owners direct or holiday lettings. In this case, you are one of hundreds in an area, how do you make yourself stand out? What is not always best is to compete on price, you are far better off competing on value and product quality, if you are not selling as you would like, look at the product you are offering, dont just assume lowering the price will bring more business, it rarely works and can have the opposite effect, where customers will avoid you as they think something is wrong with your property if it is too cheap.

www.holidayhomerentalsite.com

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