Thursday, October 13, 2011

How was your season? Time to review

Now the leaves are changing, the nights are chilly and its time to review.  This time of year is a time to review, as we approach the end of another year, many of us are reviewing and evaluating how this year has been, both in business and personal terms.

If you are a holiday home owner, new or old, you will no doubt be taking stock of your performance over the season.  Did you do better or worse, or stayed the same?  Did you see a change in the market?

Every year it is essential for any 'serious' holiday home business owner to sit down and plan for the next year.  And now is the time to do it, you need to make important decisions that you can implement before the booking season starts in January, if not even December as people make those plans for that all important yearly get-away.

You need to consider:

What were your problems?  Were they customer based, environment based, monetary based or otherwise?
Where were your successes?  Did you have better feedback, more returning guests or increased profits?
What marketing did you do?  Was it effective?

What do you want to achieve next year?  How will you build on your successes?

I would love to hear your feedback, if you would like to share.  Either pop a comment on the blog or drop me an email at christine.amorim@totstotravel.co.uk

Adeus!