Free Book Offer for Holiday Home Owners

Now summer is coming to an end, most Holiday home owners will find their rentals slowing down and coming to an end.

So what to do now?  Now is time to take stock and think about next year, yes NOW is the time to start preparing for next year.  It is never too early to start planning for next years bookings, as in the next few short months holiday makers will start to make plans for next year's holiday.

So what should you be doing?

There are three main things you should be doing now:

1) Assess your results for this year.  Did you do as well as you expected?  Did you come across any problems?  Did you marketing reach your target market?  Did you meet your financial targets as you wanted / needed?

2) Look at your marketing.  Did you reach the market you wanted to effectively?  Did you get the results you wanted from your current marketing plan?  Should you change / extend your marketing to be more effective?  Are there any new products / services to help with your marketing?  Do you know and understand your target market and what they want?  Do you need or want to change your target market?

3)  Does your property need updating or changing to make it more sellable?  Do your photos need updating?  Are they good enough?  Do you need to change some furniture or decoration to make it more appealing?  Can you make some simple changes to bring in a higher level of client thereby increasing your rentals and profits?

These are the main things you should be thinking about, with a view to get it completed by December, ready for the end of year / new year bookings.

If you need some advice and ideas, take a look at this FREE book written by Award winning Letting Expert and Marketer, Wendy Shand.

For your FREE copy, click here

New year, new season

So now Christmas is long gone and the new booking season should be in full flow.  For many of the holiday home owners I have spoken to recently, bookings are coming steadily.  Last year for many was a bit of a strange one, with a quick start and then everything suddenly slowed, last minute bookings were much higher than previous years and it was all a bit strange, but most owners found they had a great if not better year than 2010.

Most owners are currently in the throws of the prep work needed to get everything ready for Easter time when most property owners find their season starts, some earlier, some later.  Many owners / managers are busy decorating, cleaning and gardening.  Getting all your stocks and guest items ready for those first arrivals of the year; or maybe you have already had them!  What is your routine, do you do the same preparation every year, do you make improvements every year?  It is very important to keep improving your product to stay ahead of the competition (of which there are many), even if what you have works, it can always be improved!

I am conducting a short survey looking at the booking trends for 2012, its very quick, if you have a moment to give me a hand please Click here

Many thanks and if you have any feedback you would like to share, please do!