If someone asks you what is different or special about yourself, a confident person will immediately be able to list off a few things, intelligent, attractive, good listener etc, but a not so confident person will struggle, not seeing the strengths in themselves. In life to 'sell yourself' in an interview or similar situation you need to be able to identify what makes you different or strong. What makes you different, and stand out from the crowd?
In terms of marketing your holiday home, you need to do the same. Here in the Algarve there are literally thousands of competitors with all the same things as you, therefore you need to establish a few points about your property that make it different and focus on promoting these things that set you apart from your competitors. These are your USP's (Unique Selling Points / propositions) and every property has them.
Your USP's could be a feature of your property or a service you provide. Your USP's should appeal to your target market in order to make you stand out. For instance, if you are appealing to the family market, one of your USP's could be you have a gated/fenced pool area or your outside area is fenced. If appealing to a 'couple's market' you may highlight the proximity to bars and restaurants etc. You dont necessarily have to have anything different or special, you just need to be able to highlight these 'selling points' to your target market.
No comments:
Post a Comment