Friday, May 6, 2011

Are you ready?

So now we are into May and the summer peak season is just around the corner.  Are you ready? 

Is your property all prepared for your guests, any replacements or maintenance work done?

More importantly have you sold the weeks you need, is your property getting the interest it deserves.  In these tough times, market positioning is so much more important.  In the past, you could almost sell a holiday rental in the algarve with minimal effort. Not so easy these days, with fewer customers looking for a lot of value.  So what do you do?

There are several things you can do

1. Assess your marketing, are you targeting the right customers?
2. Is your property appealing to the customers you want?
3. Are you offering value and quality against your competition?

Be aware, lowering your prices, will not necessarily bring more customers!

If you need any further advice, please contact me and I can help.

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