Hi All,
Once again I am banging on about the social media revolution and how it can affect your business. Hays Travel recently conducted a survey of holidaymakers looking into how they choose their destination and information sources used. Over half the respondents said they had used social media platforms to gain information about their destination and accommodation. Many people also went further looking at local activities and attractions, restaurants, nightlife, beaches and children's activities.
The two most used sources for this information were review websites, (eg.tripadvisor) and social media platforms of Twitter and Facebook, for the majority. The use of these two sources far outweighs the use of the traditional Travel Agent. People are looking predominantly personal reviews and recommendations, something that Travel Agents can not always give.
Yet another reason to get on-board with social media. If you need any help, Im happy to advise.
For the full article, please visit
http://blog.sunshine.co.uk/britons-social-media-holiday-recommendations/
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